Begoña R. Collazo
Her love for hairdressing and her eagerness to offer solutions to her clients have led her to focus her professional career on the knowledge of cosmetics and on bringing technology to hair health and beauty.
Her approach with the different teams that have passed through her seminars has always been to develop concepts and routines that adapt to the new needs and lifestyles of consumers, providing them with the necessary knowledge to turn them into highly qualified professionals.
Learning to incorporate the latest advances in the world of beauty intotheir comprehensiveediagnoses.
About Begoña
Many people tell her after a seminar that they have been inspired; over the years she has discovered that inspiration is not always followed by action.
Throughout her countless seminars all over Europe, she has chosen the power to break down those barriers, which require us to understand in depth those new concepts that we want to implement in our daily lives.
Simply wanting something to change is not enough to make it happen. We must go out to meet it.
Focused in a direction where the commitment to people leads them to understand that sometimes, it is not enough to know the trends, we must delve into them, know why they originate, only then we will transform our vision and we will be able to foresee how the behaviours and habits of our customers will change, and what are the new services and concepts that we must incorporate into our business.
Discover for yourself the transforming power of knowledge, which leads to professional and personal growth.
Career
His beginnings in the world of cosmetics began inthe1990s with the creationof Sebastián International in Spain, where he took on responsibility for technical management,which led him to learn first-hand about the challenges faced by the teams in their day-to-day work.
In 2002, he was part of the founding team of a new company that burst onto the European scene, ICON, this time assuming responsibility for international technical management.
This stage gave him first-hand experience of the value and influence of the different ways of understanding the cosmetics industry.
His last stage in cosmetic companies éocused on opening a new path in his experience towards the organic world with SECRETOS DEL AGUA.
With INTRATEGIA she started her most personal project, turning all her knowledge into the development and growth of people.